What do you get when you put Jason Bateman and Batman in the same spot? A playful twist on mistaken identity with a clear message: not all insurance is created equal.

I had the pleasure of developing this post for Alyson Griffin, State Farm’s Head of Marketing, for their Bateman vs. Batman campaign: a pop culture-packed ad that blends humor, nostalgia, and star power to highlight the brand’s promise of personalized protection.

Featuring SZA as Catwoman, Kai Cenat as a Gothamite, Jordan Howlett as Commissioner Gordon, and of course Jake from State Farm, the spot leaned into cinematic tropes while staying rooted in the everyday relatability State Farm is known for.